In a media-rich world in which we are exposed to advertisements seemingly everywhere, how do companies attempt to make themselves stand out above the rest?
We’ve already taken a look at the Contact and Illustration components of print advertisements, let’s now examine the title
Print advertisement component #3: title
The title of a print advertisement is its main headline. Sometimes the title is the most noticeable part of a print advertisement, sometimes it is not. Print advertisements may also have a subhead which is a subordinate or minor title.
In the print advertisement below, the title is: The Ultimate Quick Fix.
Consider the size of the words and the placement of the title. How effective is this title? Is bigger always better?
Tonight, please take the time to look through a magazine or newspaper (a print copy or an online version), and pick out a headline that caught your attention. Please share this headline in the comments section below and tell us why you found it so intriguing. We'll discuss your findings tomorrow.
If you're not too sure where to look for online magazines or newspapers, here are a few websites to get you started:
Time for Kids: http://www.timeforkids.com/
First News: http://www.firstnews.co.uk/
Time magazine: http://www.time.com/time/
The Globe and Mail: http://www.theglobeandmail.com/
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